suggest requirements and limits related to large-sized billboards:

• Maximum luminance of billboard surface: at night 400 cd/m2, during the day 5000 cd/m2,
• Billboard location: 90°÷ 180° in relation to road surface border, without emission of light toward locations with higher risk of road collisions, outside intersections.
• Unacceptable form of images: moving images, visual effects, interval between consecutive images, information for memorize (addresses, websites, emails, phone numbers, text message instructions).
• Minimum advertisement display time: 10 s.

K. Domke et al., Int. J. of Design & Nature and Ecodynamics. Vol. 7, No. 4 (2012)

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