http://www.darden.virginia.edu/batten-institute/news/the-coffee-shop-effect/
"We are social animals," says Chou, an assistant professor at The University of Virginia's Frank Batten School of Leadership and Public Policy. In a project supported by the Darden School's Batten Institute, Chou, Loran Nordgren of Northwestern University's Kellogg School, and U.Va. student Marshall Hanbury, Jr., are researching how the presence of other people affects individuals' creative abilities and how subtle changes in workplace environments might boost innovation.
Before turning to the issue of creativity, Chou and Nordgren studied whether being in the presence of other people would influence risk-taking behaviors. In a series of experiments, they found that people who were in a room with other people, all of whom were engaged in independent tasks, were more likely to tolerate financial volatility and make risky financial gambles than people who were alone. Merely being physically present with other people-not interacting with them in any way-gave study participants a sense of security, the researchers found. It could be that even if people aren't directly communicating they are sending subtle cues to one another, Chou notes. But this "mere presence effect" was evident only when participants were around people who seemed to share their social identity or belong to the same broad group.
Steve Legato for The New York Times
"We are social animals," says Chou, an assistant professor at The University of Virginia's Frank Batten School of Leadership and Public Policy. In a project supported by the Darden School's Batten Institute, Chou, Loran Nordgren of Northwestern University's Kellogg School, and U.Va. student Marshall Hanbury, Jr., are researching how the presence of other people affects individuals' creative abilities and how subtle changes in workplace environments might boost innovation.
Before turning to the issue of creativity, Chou and Nordgren studied whether being in the presence of other people would influence risk-taking behaviors. In a series of experiments, they found that people who were in a room with other people, all of whom were engaged in independent tasks, were more likely to tolerate financial volatility and make risky financial gambles than people who were alone. Merely being physically present with other people-not interacting with them in any way-gave study participants a sense of security, the researchers found. It could be that even if people aren't directly communicating they are sending subtle cues to one another, Chou notes. But this "mere presence effect" was evident only when participants were around people who seemed to share their social identity or belong to the same broad group.
Steve Legato for The New York Times
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